Green Marketing: Strategies, Examples, and Impact As environmental concerns continue to influence consumer behaviour, businesses are increasingly adopting green marketing strategies to align with shifting market preferences. Green marketing refers to the development and promotion of products and services that are environmentally responsible or provide environmental benefits. This approach has evolved from a niche strategy to a mainstream business practice as consumers become more environmentally conscious and demand sustainable options. This article explores the concept of green marketing, examines successful real-world implementations, and discusses its impact on business performance and environmental sustainability. Green marketing has undergone significant transformation since its inception in the 1970s. Initially focused on regulatory compliance and pollution reduction, it has evolved into a comprehensive business approach that encompasses product design, manufacturing proce...