The Superiority of Marketing Marketing, as defined by the American Marketing Association, is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" (American Marketing Association, 2023). This definition encapsulates the dynamic and essential role that marketing plays in the business world. Among the various functional arms of a business—such as accounting, finance, human resource management (HRM), procurement, and management—marketing stands out for its creativity, present focus, and direct impact on customer satisfaction and business success. The Creative Power of Marketing Marketing is the creative engine of any business. It involves conducting market research to understand consumer needs through SWOT analysis, executive analysis, and other methodologies. This research informs new product development, ensuring that businesses create products ...